Tamron announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to two TAMRON lenses: 20-40mm F/2.8 Di III VXD (Model A062) for “EISA WIDEANGLE ZOOM LENS 2023-2024” and 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) for “EISA TELEPHOTO ZOOM LENS 2023-2024.” TAMRON has been honored with EISA Awards for 18 consecutive years.
“EISA WIDEANGLE ZOOM LENS 2023-2024” 
“EISA TELEPHOTO ZOOM LENS 2023-2024”
Excerpt from the Award Citation of the EISA Jury:
EISA WIDEANGLE ZOOM LENS 2023-2024
20-40mm F/2.8 Di III VXD (Model A062)
This zoom lens for Sony E-mount mirrorless cameras provides a focal-length range from 20mm wideangle to 40mm standard. It delivers very high image quality, with a fast F/2.8 aperture across the entire zoom range. The optical construction corrects and minimises image aberrations, while the compact and lightweight build makes this lens ideal for use on a gimbal or in a video rig. The autofocus system is powered by a VXD linear motor that delivers fast focusing and accurate tracking of moving subjects. At the 20mm setting, the minimal focus distance is just 17cm, which allows for striking wideangle close-up shots. As with other new TAMRON models equipped with a USB-C port, the TAMRON Lens Utility software allows users to customise lens functions and update firmware.
EISA TELEPHOTO ZOOM LENS 2023-2024
50-400mm F/4.5-6.3 Di III VC VXD (Model A067)
This versatile telephoto lens offers an 8x zoom ratio ideal for travel, wildlife and sports photography. The lens excels at close-ups, with a minimum focusing distance of 25cm at 50mm and exceptional half-macro capability with a magnification ratio of 1:2. It also delivers impressive performance at 400mm, with a minimum focusing distance of 1.5m and a 1:4 magnification ratio. The VXD linear motor ensures fast and accurate autofocus, while TAMRON’s VC image stabilisation remains effective even at maximum zoom. Superior engineering and special lens elements deliver outstanding image quality with sharp contrast, all in a highly portable form. Users can customise functions and update firmware using the USB-C port and the TAMRON Lens Utility software.
About the EISA Award
The Expert Imaging and Sound Association is a community of 59 technology magazines, websites, and social media commentators from 30 countries, specializing in hi-fi, home theatre, photo and video, in-car and mobile electronics. Every year the EISA jury of experts rewards the best products in each class with a coveted EISA Award.
EISA Award Winning TAMRON Lenses
The receipt of this prestigious award marks the 25th year TAMRON has won an EISA Award, and the 18th consecutive year since 2006. Plus, this year TAMRON wins two prestigious awards.
About Tamron Co., Ltd.
TAMRON provides a wide range of original optical products, from interchangeable lenses for digital cameras to various optical devices for both the general consumer and OEM. We make optical products that contribute to a range of different industries and will continue to devote our rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, TAMRON is fully aware of our responsibility to the environment and aspires to help preserve the natural environment in all our business activities.
Optical Product Line-up:
Interchangeable lenses for Mirrorless and DSLR cameras, Surveillance camera lenses, FA and Machine vision lenses, Video conference lenses, Camera modules, Automotive lenses, Digital still camera lenses, Camcorder lenses, Drone lenses, and Lenses for medical applications.
