August 15, 2016, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces that its SP 85mm F/1.8 Di VC USD (Model F016), world’s first* fast-aperture lens with VC (Vibration Compensation) for full-frame DSLR cameras, has won the EISA Award for European DSLR Lens 2016-2017.
“European DSLR Lens 2016-2017”
*For 85mm F/1.8 fixed focal lens for full-frame DSLR cameras (As of January, 2016. Source: Tamron)
The Sony mount model does not include VC since Sony DSLR bodies include image stabilization functionality. The name of the Sony mount model is “SP 85mm F/1.8 Di USD (Model F016)“ without the VC designation. The launch date of the Sony mount model will be announced at a later date.
Excerpt from the Award of the EISA Jury
The Tamron SP 85mm F/1.8 Di VC USD sets new standards of performance for a short telephoto portrait lens. It’s the first of its type equipped with optical image stabilization, allowing the photographer to use shutter speeds up to 3.5 stops slower than usual. Optical performance is enhanced by the use of Low Dispersion and Extra Low Dispersion glass elements to minimize chromatic aberrations, and the barrel is also sealed against dust and moisture. The optical design strikes a perfect balance between sharpness at the point of focusing and producing a soft natural effect at the background, making it a perfect lens for portrait artists.
About the EISA Award
The European Imaging and Sound Association (EISA) presents awards each year to products judged to be the best in Photography, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video, In-Car Electronics and Mobile devise categories. A panel of editors from over 50 leading imaging, sound, and electronic industry magazines in 22 countries review and vote determine the leading products on the market.
Tamron Lenses that have received the EISA Award
The receipt of this prestigious award marks the 18th year Tamron has won an EISA Award, and the 11th consecutive year since 2006.
| Year Awarded | Product Name |
| 1992-1993 | SP AF35-105mm F/2.8 Aspherical (Model 65D) |
| 1993-1994 | AF28-200mm F/3.8-5.6 Aspherical (Model 71D) |
| 1997-1998 | SP AF90mm F/2.8 MACRO 〔1:1〕 (Model 72E) |
| 1999-2000 | AF28-300mm F/3.5-6.3 Aspherical 〔IF〕 MACRO (Model 185D) |
| 2000-2001 | AF28-200mm F/3.8-5.6 Aspherical-IF Super Ⅱ (Model 371D) |
| 2002-2003 | AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical 〔IF〕 MACRO (Model A06) |
| 2003-2004 | SP AF28-75mm F/2.8 XR Di LD Aspherical 〔IF〕 MACRO (Model A09) |
| 2006-2007 | SP AF17-50mm F/2.8 XR Di Ⅱ LD Aspherical 〔IF〕 (Model A16) |
| 2007-2008 | AF18-250mm F/3.5-6.3 Di Ⅱ LD Aspherical 〔IF〕 MACRO (Model A18) |
| 2008-2009 | AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical 〔IF〕 MACRO (Model A20) |
| 2009-2010 | AF18-270mm F/3.5-6.3 Di Ⅱ VC LD Aspherical 〔IF〕 MACRO (Model B003) |
| 2010-2011 | SP 70-300mm F/4-5.6 Di VC USD (Model A005) |
| 2011-2012 | 18-270mm F/3.5-6.3 Di Ⅱ VC PZD (Model B008) |
| 2012-2013 | SP 24-70mm F/2.8 Di VC USD (Model A007) |
| 2013-2014 | SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) SP 70-200mm F/2.8 Di VC USD (Model A009) |
| 2014-2015 | 16-300mm F/3.5-6.3 Di Ⅱ VC PZD MACRO (Model B016) SP 150-600mm F/5-6.3 Di VC USD (Model A011) |
| 2015-2016 | SP 15-30mm F/2.8 Di VC USD (Model A012) |
| 2016-2017 | SP 85mm F/1.8 Di VC USD (Model F016) |
About Tamron Co., Ltd.
“New Eyes for Industry” is Tamron’s philosophy. This creed is consistent with the company’s position as a manufacturer of a wide range of original optical products, from interchangeable lenses for SLR cameras to various optical devices for both the general consumer and OEM. Tamron makes optical products that contribute to a range of different industries and will continue to devote its rich creativity and leading-edge technical prowess to various industrial fields. Furthermore, Tamron is fully aware of its responsibility to the environment and aspires to help preserve the natural environment in all of its business activities.
Optical Product Line-up:
Interchangeable lenses for SLR cameras, digital camera lenses, video camera lenses, lenses for automotive applications, IP and CCTV lenses, lenses for long wavelength infrared cameras, ultra-precision optical components and more.
